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AI Essentials vs Full Stack vs Growth Pro: Which Plan Fits?
June 14, 2026 · 5 min read · Guide · Gateway 360
Three plans. No lock-in. Here's how to pick without overpaying or underbuilding.
AI Essentials — $197/mo + $297 setup
Best for: Businesses with an existing website that just needs lead capture and follow-up.
- AI chatbot on your website
- SMS and email follow-up sequences
- Lead scoring and qualification
- Monthly optimisation and reports
Skip if: Your site is slow, ugly, or doesn't rank. Fix the foundation first.
Full Stack — $297/mo + $497 setup ⭐ Most popular
Best for: Most small businesses starting from scratch or upgrading from a DIY site.
- Everything in AI Essentials
- Professional five-page website (built for you)
- Google Business Profile setup and optimisation
- Local SEO foundations
- Monthly performance updates
This is what Pulse Plumbing and Luna Beauty run. The default recommendation for tradies, salons, clinics, and local services.
Growth Pro — $497/mo + $697 setup
Best for: Competitive markets, multi-location businesses, or owners who want priority support and advanced SEO.
- Everything in Full Stack
- Advanced SEO — competitive keywords, content strategy
- Custom AI training for your niche
- Priority support and faster turnaround
- Quarterly strategy reviews
Worth it when you're in a suburb with 15 competitors fighting for the same map pack spots.
Quick decision tree
- Got a good site already? → AI Essentials
- Need the full digital presence? → Full Stack
- Fighting for top spots in a crowded market? → Growth Pro
- Still unsure? → Book a 15-min demo
All plans cancel anytime. No exit fees. Setup fees cover onboarding and configuration — not a lock-in trap.