← Back to blog

Electricians: How After-Hours Missed Calls Cost You Real Jobs

June 3, 2026 · 6 min read · Trades · Gateway 360

Power out at 9pm. Safety switch tripping. Smell of burning from the switchboard. The homeowner googles "emergency electrician [suburb]" and calls the first three listings.

Two go to voicemail. One answers — or texts back in 30 seconds. Guess who gets the $400 after-hours call-out.

The after-hours reality

You're on a job, on the road, or asleep. You can't answer every call. But voicemail is where jobs go to die — 85% of callers won't leave a message; they'll call the next sparky.

3–5 extra after-hours jobs per month is typical once capture is automated

At $350–$600 per emergency call-out, that's $1,000–$3,000/month in recovered revenue

What works for electricians

Licence and trust signals

Display your REC licence number on every page. Link to your licence verification. Add "fully insured" and "compliance certificates" to your AI training data so the bot answers confidently.

ROI math

Full Stack at $297/mo. One after-hours job covers the month. Everything else — daytime leads, SEO, Google visibility — is upside.

Sparkies: stop gifting jobs to competitors

Full Stack — website, AI, SMS, Google Business.

$297/mo + $497 setup · Cancel anytime

Get started — $297/mo →