Your Google Business Profile is often the first impression — not your website. When someone searches "electrician near me" or "café Fitzroy," the map pack shows three businesses. If you're not in it, you're invisible to high-intent local searches.
You don't need a photographer. You need variety and recency:
Upload 2–3 new photos monthly. Geo-tag if your phone supports it.
Google Posts appear in your listing for seven days. A simple format:
We schedule these for Full Stack and Growth Pro clients — one less thing on your plate.
Volume, recency, and responses matter. After every completed job, send a direct review link. Reply to every review within 48 hours — thank positive ones, address negative ones professionally without being defensive.
76% of local searches result in a phone call or visit within 24 hours (Google)
GBP brings the click. Your website converts it. AI captures after-hours visitors who would otherwise bounce. All three work together — that's why Full Stack bundles them.