Luna Beauty in Brighton had built a loyal clientele through word of mouth and Instagram. About 2,400 followers, decent engagement, regular DM enquiries. But owner Sarah was doing everything manually — replying to DMs between clients, copying prices from notes, forgetting to follow up on "maybe next week" messages.
She had no website. Google Maps showed her salon, but the listing was thin — no booking link, four photos, incomplete services list. Competitors with booking buttons were winning the "near me" searches.
Sarah estimated she lost 8–12 potential bookings per week to slow replies alone. Someone DM'd at 8pm asking about balayage pricing. Sarah replied at lunch the next day. They'd already booked elsewhere.
62% of beauty clients expect a reply within an hour when enquiring online
0 booking pages — every enquiry required a back-and-forth DM
Sarah chose Full Stack ($297/mo + $497 setup). Deliverables:
20+ booking enquiries per week through website + GBP
#1 map pack ranking for "beauty salon Brighton" within 6 weeks
14 days to full launch (Sarah provided photos on day 3)
"I didn't realise how many people were googling me and finding nothing. The website paid for itself in the first fortnight."
— Sarah, Luna BeautyInstagram builds brand. Google + a proper site convert intent. When someone searches "balayage Brighton" at 10pm, they're ready to book — not browse reels. Meet them there with answers, photos, and a one-click booking path.
Website, AI enquiries, Google Business — one monthly plan.
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