Pulse Plumbing Case Study: From 5 Calls a Month to 47

June 12, 2026 · 8 min read · Plumber · Gateway 360

Pulse Plumbing services Melbourne's south-east — Cranbourne, Berwick, Narre Warren, and surrounding suburbs. Owner Mark had been in the trade for 14 years. Good reputation locally. Solid Google reviews when people found him. The problem was not enough people were finding him.

His old Wix site looked fine on a laptop. On a phone it was slow. It ranked on page three for "emergency plumber Cranbourne." His Google Business Profile existed but had three photos and no posts. He was getting maybe five genuine job enquiries a month through the website and GBP combined.

What we found in the audit

Website load time over 4 seconds on mobile
No suburb landing pages — one generic "service area" paragraph
Contact form sent to an email Mark checked once a day
After-hours calls went straight to voicemail
Competitors ranking above him had fresher GBP listings and more reviews

Mark didn't need a rebrand. He needed a system that captured demand he was already losing.

What we deployed (Full Stack — $297/mo)

Mark signed up for Full Stack — AI chatbot, SMS follow-up, custom five-page website, Google Business setup, and local SEO foundations.

Week 1: Foundation

We rebuilt the site on a fast stack — mobile-first, click-to-call on every page, suburb pages for his top five postcodes, and a clear emergency CTA above the fold. We claimed and verified his Google Business Profile, uploaded 18 photos (van, team, recent jobs), and set up weekly post scheduling.

Week 2: AI + follow-up

We trained the AI chatbot on his services, pricing ranges, service area, and after-hours policy. When someone filled the contact form at 9pm, they got an instant SMS: "Thanks — Mark's team will call you first thing. For emergencies call now: 04XX XXX XXX." Warm leads got a second SMS 24 hours later if they hadn't booked.

Weeks 3–4: SEO traction

We published three local articles targeting searches like "hot water system replacement Cranbourne" and "blocked drain Berwick." Nothing fancy — practical content that matched how people actually search.

Results after 30 days

47 job-related calls and form enquiries in month one (up from ~5)

9.4× increase in inbound leads

7 days from signup to live site + AI

$18,400 estimated attributed revenue (avg job value × booked jobs)

Not every enquiry became a job — Mark still quotes and qualifies. But he went from chasing work to turning down Saturday arvos within six weeks.

"I was getting five calls if I was lucky. Now the phone doesn't stop. Best money I've spent on the business."

— Mark, Pulse Plumbing

What actually moved the needle

It wasn't one magic trick. It was the combination:

Speed — fast site, instant SMS acknowledgement
Local relevance — suburb pages + GBP optimisation
Always-on capture — AI + SMS when Mark was on a job

That's the Full Stack playbook. Same platform, different trade — we tailor the messaging and keywords to how your customers search.

Want results like Pulse Plumbing?

Full Stack — AI, website, Google Business, and local SEO.

$297/mo + $497 setup · Cancel anytime

Get started — $297/mo →